The marketing department in luxury fashion industry (fashion subject) Coursework

The marketing department in luxury fashion industry (fashion subject) - Coursework Example The media plays a significant role in educating citizens on the luxury items in the industry. Globalization plays a big role in promoting luxury brands in the global platform. The marketing of luxury brands relies a great deal on marketing mix. Marketing luxury fashion brands is one of the most challenging sectors (Kapferer & Bastien 2009). The product, placement, promotion, and the price are one of the important factors in determining marketing of luxury brands. The knowledge of fashion and trends is important to individuals who want to work in a marketing department of a luxury brand. It is a crucial tool for the individual and the organization selling the luxury brands. An individual who wants to work for a corporation selling luxury products in the marketing department must be passionate. Good listening is one of the factors that marketing departments. It creates good customer awareness in the organization dealing with luxury products. Creativity and imagination is significant for individuals working in the marketing department of fashion products. People at this position should have good communication skills to assess what the customer wants. Pricing plays an important part in marketing of luxury brands in the world. Prices affect the way individuals perceive a product depending on the rates. Consumers relate luxury products with their price range. The prices of luxury products have to be set right because it will meet the customer expectations. Prices are marketing decisions to other factors in the fashion industry. The prices create the image that the luxury brand wants to reflect in the mind of the consumer (Sum, Kim, & Kim 2013). The elements used to make the product attractive to the consumer are the essential aspect of the fashion industry. The design, packaging, branding, and its value enable categorization of the product. The named factors are significant in the marketing