MINI CASE MARKETING ETHICS - The Pizza Puzzle Study

MINI MARKETING ETHICS - The Pizza Puzzle - Case Study Example The utilisation of deceptive advertising creates an ethical issue regarding the disclosure of information to the client. The clients are made to believe that the product they are using come from a different place than the hotel itself. It is the obligation of the organisation to present true information to its clients for purposes of ensuring the customers know the truth. Since the customers have shown some preference of pizzas made from outside the hotel, selling them pizzas from other places that they don’t know could have the same resistance. The members of staff who will be delivering the pizzas will also face the challenge of some customers detecting them as it would be difficult for an external organisation to deliver a pizza inside a hotel room. This means that the customers will continue to purchase from other known establishments. The decision making process regarding the adoption of the proposal being brought about by the food services manager requires the consideration of different aspects. It is essential to have a team of different individuals who will bring the various issues into the discussion for consideration before adopting the method to use. The team would comprise of the following individuals The general manager – this individual will act as the leader of the teams and present his views regarding the suggested method. He will stand-in for the organisation and presenting the interests of the organisation in considering various matters related to the suggestion. These could include the costs of adopting the suggested approach in marketing the product The food services manager – this is the person who has cropped up the idea and must be present in order to explain to the team why she considers the inclusion of this marketing strategy relatively necessary for the organisation. While the idea has been presented to the organisation as a concern for the food services department,