The Digital Economy

In recent days thither has been a keener interest in a digital parsimony. This new prudence is surviving and doing wellspring, despite the situation that at that steer has been a decrease in IT investing in the last two years. stock-still with the decrease, IT is still going blind drunk. This decrease, which occurred besides deep, followed on the heels of a huge gratuity in IT activity and investment during the 1990s (Price, 2002). The idea of a digital economy is non new. It has been dreamed just about for years. The paradox was that engine room had non right far proficient to make the digital economy a cosmos yet.Now that it has, the IT sector is moving in the lead in an effect to alter the economy of the entire creation into a digital economy modify with engineering science and e-commerce, which impart offer great convenience and besides great speed when doing tune on virtu either in in ally each level from the saucer-eyed consumer purchase to th e large, multi-billion dollar corporate deal. in that respect ar several authorised characteristics of a digital economy. First, the physical movement of people, things, m nonp arily, etc. , impart non be accepted. E genuinelything that needs to be do allow be done electronically. on that point pull up s recalls excessively be an urgent, solid internationalization of frugal activity (Ministry, 1997). In different words, the elan that line is done impart wobble completely. Some of that is already being experienced in the elbow room that whatever(prenominal) people nowadays shop online for items and harbor them delivered showly to the think recipients, kind of of waiting nigh in long lines in displace stores, plainly to find out that the store is out of whatever it is the mortal unavoidablenessed any expressive style. Digital economy will stop all of that, and it will do much more(prenominal) than.That is just a small-scale and simple example. at that place atomic number 18, of course, much larger ramifications for avocationes that deal with a great deal of money, measure, and man exponent all e in truth(prenominal)where the world e precise day. Second, contracts and otherwise means of securing and seal off business deals will all be done electronically (Ministry, 1997). at that place is a concern about this, however, beca consumption galore(postnominal) people are non comfort satisfactory right a itinerary with even doing simple things like giving their recognition card sum to an online company to pay for a purchase.Clearly, numerous travel safety and certification measures will be required to begin with all businesses will feel comfortable receiving a contract or purpose that is electronic instead of in writing. Third, the basis of the digital economy, IT, will conserve to grow and expand precise rapidly. This will result in more interpolates in economic activi slumberers. Economic rules will n eed to be reachd and updated at a in truth rapid pace so as to abide by up with competitors and non get left behind in the learning age (Ministry, 1997).People who make the rules and regulations for electronic commerce and IT will pull in their naturalize cut out for them in this new digital economy. There will be a need for many more rules than the traditionalistic economy has, beca lend oneself of the delicacy of electronic transmissions and the potential for hackers to get into a ready reckoner system and get a hold of sensitive randomness much(prenominal) as credit card numbers, bank account numbers, and social security knowledge, among other things. Fourth, and finally, the digital economy will make its dash to everyone (Ministry, 1997). as yet people who do non own a data processor now will find themselves caught and pulled into this changing economy. Some people will baulk this adjustment be coiffure they are concerned about security, or simply because they do not like the way the world and the idea of commerce is changing. peculiarly people who ache been around since the days of walking batch to the inlet store to get near penny dirty dogdy. While it may be difficult to convince everyone, especially the older generation, that e-commerce and the digital economy are good things, it moldiness be done because the digital economy is plan of attack.The digital economy came about slowly, as people looked for new and better slipway to do things. As IT expanded, it brought with it change, and a renewed interest in what pitying beings could accomplish if they simply put themselves to the task at hand. Because humane beings distinct to find out, technology began to grow at a very rapid rate. Now, it is not that technology is changing so fast, it is just that many unlike components of it are changing all at once (Harris, 2002).As for the power behind the changes, much of that has fuck from entrepreneurs and other businesspeople that wa nt to look on things scarper better, faster, and smoother. They are likewise interested in the most feasible profit they stomach get, which causes them to be interested in any good-hearted of cost- trenchant technology that back tooth function them reach that goal. The more utilisation that entrepreneurs were willing to do to help themselves, the more they also urged technology forward (Harris, 2002). While the IT sector is not officially in control of the planetary economy yet, it soon will be (Brotman, 2001).Technology is advancing so rapidly that there is no cerebrate to expect it to suddenly stop, or stranger yet, disappear. Because technology has vex so far, businesses must go along with it. They will be left behind if they do not conduct an interest in technology and the digital economy now. Technology and e-commerce are fast becoming the way that people do business. This trend will further continue and will be very difficult to cut down in the next few years. W ithout victorious action now, businesses will be struggling when all of their competitors shake the digital and economic advantage.The outlook is very good for the digital economy. The serious(prenominal) reason that this new form of business will do so well is because it is based on a form of business that charms and has been around for a long cartridge clip (Sahlman, 1999). While some people, especially in the get unneurotic States political sympathies, are panic-struck and concerned about an economic crash, many people are coming to the realization that not only is the digital economy on a sound footing, just it is also going to be here. It is around to stay, and the concerns of the goernment are not going to make it go away (Sahlman, 1999).The digital economy will serve because it has fewer barriers to trading and dealing with other countries than the traditional business methods. It will work because it is built on a solid foundation of good business ideas and pla nning. Most of all, it will work because people want it to. They believe in it and they will hold in that the digital economy goes forward, no matter what the cost. The digital economy has not quite a made it around the globe yet, nor has it accomplished everything it wants to accomplish, but it is still in its infancy.When it finally makes it around the globe and insinuates it self into every transaction that is made, however small that transaction may be, every business transaction will be faster, easier, safer, and more convenient than ever out front. That is something that many businesspeople all around the world are looking forward to. So are consumers. No more lines, no more hassles just the ability to get business done and deal the snip to go on to something else. All of this has come on about because of information systems and computing.Information systems and computing grant fix more widespread in many organizations throughout the last 15 years and the amount of thi s has deepened and infiltrated almost every level of organizations (Adams & Sasse, 1999). Some of this has to do with the fact that mortalal information processing systems abide ferment more powerful and increasingly slight expensive (Adams & Sasse, 1999). This has created the ability to own computing power and management information systems tested and placed into the hands of many more individuals throughout different organizations, and this includes the government (Adams & Sasse, 1999).How computers are used and the nature of what they are needed for has also changed recently because computers have come into many more homes (Adams & Sasse, 1999). Much of this comes from extending computers from the workplace into home life (Adams & Sasse, 1999). Some of it also comes from laptop computers and how they have incur so serious for individuals that travel and need to take their work with them so that they will be able to check e-mail and counterchange messages no matter whe re they are (Adams & Sasse, 1999).Because of all the changes in the nature of computing their use has continued to speed up and spread out to more and more individuals (Adams & Sasse, 1999). Many of these are linked to confused organizations or they have particul becomed networks that they are linked into which allows them to do more things. The earnings has also become extremely in-chief(postnominal) because people all over the world croupe work with each other through a computer and this avoids many of the long distance phone calls, business trips, and other issues that would normally have to be dealt with when dealing with a client or guest foreign (Adams & Sasse, 1999).Much of the use of computers within the public sector and the government is exploitation very strongly. One study that was conducted regarding state governments indicated that, in general, all states on average were spending over 3 percent of the budget that they had for their administrator branch on the management of information resources and computer use (Adams & Sasse, 1999). For all of the 50 states in this country this would come to a combined measure of $19. billion (Adams & Sasse, 1999).This particular study was taken in 1989 and estimates indicated that by 1993 the number would be $52. 6 billion (Adams & Sasse, 1999). This would be much higher today. That resembling study also examined the type of computer use that was dealt with in county governments because their budgets are a lot smaller than states. An estimate taken in 1992 indicated that county governments throughout the United States were spending approximately $23. 8 billion on management information systems which amounted to over 17 percent of the operating budgets that they had (Adams & Sasse, 1999).Business schema and IT strategy are often very closely interlinked, especially in todays global and technologically advanced edict. However, the selection of information systems is not endlessly enamour for the business at hand, and when the strategy and information systems do not mix, it can be disastrous. One business involved itself in the business-to-business (B2B) consideration.B2B is where food markets are created so that sellers and buyers can come unitedly more easily, which helps to improve efficiency, liquidity, and other factors (Putting, 2002). The B2B exchange generally did not do well after a very short time of prosperity, and many people believed that the whole judgment was flawed, but it appears that the way the concept was executed and not the concept itself was where the fuss really was. In other words, it was not the idea of a B2B exchange, but earlier the strategy that the companies used, that caused the problems for many of these companies.The strategy of the B2B idea was the main problem with the concept. The problem largely revolved around the issue that both suppliers and buyers were needed, but the suppliers would not congregate if there were no buyers and t he buyers were not interested if there were no suppliers (Putting, 2002). In other words, both gatherings had to be present but which group would get there first and how to get both groups there together so that everyone would be interested because a large problem.This problem was one of strategy, as the concept of B2B was strong but it was not well planned-out. In hind-sight, the B2B concept would have worked much better if companies had understood it better before they agreed to it. They did not really understand the concept clearly, and this is part of the reason that there was so much trouble getting both suppliers and buyers to come together at the same time so that they would be able to do business which each other more easily.There were also other reasons that the concept did not do well, and these included the idea that suppliers feared the deputizemit comparison that they felt they would be subjected to and would cut into their margins, as well as the lack of interest be tween buyers and sellers both in paying any kind of transaction fees for what they felt was a very simple and two-a-penny act of matchmaking (Putting, 2002).Another problem with the strategy, and the way that it ties into the IT issue, is that the buyers and sellers market that the B2B concept was attempting to create was begun before the computing and software abilities were in place to allow such(prenominal) a thing (Putting, 2002). It is quite in all probability in the future, however, that software will be created that will allow for the B2B concept to work the way that it was intentional to work. This does not mean, though, that the B2B concept is one that will be revived, simply because the technology is there.It may be something that has already had its time and will not be coming back, regardless of what kind of effort is made to revive it. However, the B2B concept has now gone in a different direction and it may be headed in the right direction finally. Instead of work ing toward exchanging things, the B2B companies now are more interested in software and various solutions that can help others with e-business efficiencies and business processes (Putting, 2002).By doing this, the B2B companies will be able to gird their businesses by getting one customer at a time instead of trying to build all of the marketplace that does not have any customers (Putting, 2002). In a tie in force field, an industrial group that consisted of manufacturers of tools that are designed for the automobile industry collaborated to create a computing environs but they were ahead of their time by as much as two years (Worthen, 2001).Because of that, there was no real way to mix in the systems that they created and many of the employees were afraid that there would be layoffs because the money that was spent 4 million dollars would not be allocated for something else and was basically wasted when the integration did not take place as planned (Worthen, 2001). This is a nother case of taking the IT strategy and the business strategy as separate entities, when they really should have been dealt with together to avoid the problems that the group of manufacturers faced.Although the message is getting across to other companies about what these manufacturers can do and provide, there are still problems with any kind of integration, and this is costing these companies both money and reputation, both of which could be very harmful if too much of them is lost. In both of these cases just discussed, there were problems with the strategy formulation and implementation, as well as the strategic process itself. In other words, there were strategic challenges that were not examined and tho or so accounted for before the implementation was begun.By far the largest strategic challenge that is facing marketers today is that of globalization (Shaw, 1999). In the next 10 years the global marketplace will continue to grow and as it does marketers must work harder an d smarter to come up with new ways to keep their marketing and advertising fight down appealing to the largest number of people possible (Shaw, 1999). This can be just about difficult, because globalization means the drawing together of many different cultures and beliefs, which represents a strong and worthy challenge for those that market a product, business, or attend to to various countries.In a B2B context, these people from all over the world must be able to work together, and this can be very difficult when cultural, language, and other barriers get in the way, and when the strategy has not been cautiously planned out. Possibly the most significant issue when it comes to strategy is that of standardisation the product or service must be standardized enough that it will work well for all customers which is something that many of these companies do not consider before they implement B2B ideas that relate strongly to IT.One of the main problems with looking at this is the evidence that many business managers do not clearly understand what standardization is and therefore the responses that they give when indicating to marketers what they actually want may represent a strong desire to protect their self interests (Onkvisit & Shaw, 1994). When they do this, marketers must be careful to make a conclusion as to whether these business managers really want to market in the way that they are indicating or whether there are other factors that the managers must be made to understand before successful marketing campaigns can take place (Onkvisit & Shaw, 1994).Studies that have been done into this issue also failed to address whether there were specific approaches to marketing and advertising products that are seen to be more effective (Shaw, 1999). There are lessons to be learned from this, however, besides the obvious need for standardization. Other lessons include the fact that marketing something new can be very difficult and the companies that wish to wor k in a B2B context must expect that they will have a difficult time convincing others of the worth of what they are doing.Also significant is the idea that IT cannot always keep up with what these companies want to do, and the business strategy must tie into the IT strategy. If the two are not compatible, there will be a great deal of trouble and a lot of money lost, which many businesses certainly cannot afford. All of this is causing a great deal of organizational change in many businesses. Organizational change is necessary and important and various aspects of change management must be dealt with by these businesses. These include the resistance to change from management and employees, as well as how to palliate and implement the process of change.Evaluating effectiveness is also important. Change is a answer to the environment in which one must compete. Because technology is evolving so fast this environment has become fluid and some have difficulty adapting to it. However, t odays business environment demands it. Change also presents challenges, and organizations must use these as a platform to build on and learn to welcome the changes that are taking place. Much of this change comes from external forces such as technology, economics, or regulations and laws that have been changed.This is quite often in the form of computers. However, the fact that laws and regulations change so quickly also has significant impact on organizations. Another area of change is from internal forces and these often deal with problems with processes or behaviors. The design of organizations must continue to change to adjust to new technology and consumer demands and this can have a significant impact on the decisions made by human resources. Organizational change deals with things that encompass the entire organization rather than a specific individual or department.Making employees aware of the necessary changes in advance of them occurring can make the transition easier and make individuals more conciliative about changing. Sometimes individuals can bring different perspectives to the situation and these change agents can often help to create more of a accelerator for change in an organization. Training employees becomes high priority for organizations that are undergoing change and utilizing teams for this so that the timing and scope are right can become one of the most significant things that companies can do to ensure that change takes place properly and with the least amount of difficulty.Information systems can be quite helpful for this, but only if they are correctly utilized. There are many different ways to look at telecommuting. Depending on the country one comes from, there are conflicting opinions on simply what the word means, and the same is true of telework, which has also been used to mean roughly the same thing as telecommuting. Some people define telecommuting as an arrangement that allows employees to tamp down out their work at a location away from the conventional office, either in the employees home, satellite offices, or neighborhood work centers (Qvortrup, 1998).Still others define telecommuting as a way of working using information and talk technologies in which work is carried out independent of location (Harris, 1998). There are four main ways in which people can telework. Firstly the employees can work from home, liaising with the office by using phone, email, or fax (Nilles, 1996). The second way could be when the employees split the time between home and office (Nilles, 1996). thirdly there are certain types of employees, for example sales people, journalists, etc. who carry out their work while they are on the move (Nilles, 1996). Fourthly, there is an arrangement called the tele-cottage, which provides neighborhood centers with shared computers and communications resources for the office workers (Nilles, 1996). Teleworking can also be defined as performing job related work at a site away from the office, then electronically transferring the results to the office or another location (Nilles, 1996).During the 1970s and 1980s, telework in europium was often termed as Electronic Homework and was either based on full time contract or on a freelance descent with the employer (Nilles, 1996). It has been suggested that an adequate definition of teleworking should include three variables the location of work, the use of electronic equipment, and the existence of a communications link to the employer or contractile organ (Nilles, 1996). It is work which relies primarily or to a large extent on the use of electronic equipment, the results of which work are communicated un liable(predicate) to the employer or contractor.The remote communications link need not be a direct telecommunications link but could include the use of mail or messenger services (Nilles, 1996). The word Teleworking together with various pseudonyms such as telecommuting, networking, flexi place or the electr onic cottage, has been used to describe various types of work. The term teleworking has also been divided into three sub-categories in order to specify the many different modes of telework which can be found today (Nilles, 1996).The three sub categories included Electronic Homework, Telecommuting, and Flexi Place (Nilles, 1996). This can be defined as working at home and delivering the work directly to an external customer using some form of telecommunication. Telecommuting is working away from the work place. (i. e from home or on travel, and communicating with the employer with the assistance of computers and some mode of telecommunication) (Nilles, 1996). The mesh these days is a common mode of communication used for this purpose.Flexi place involves no defined location of work. A person on flexi place uses his computer and telecommunication device while working on the move (Nilles, 1996). This often involves the Internet, and this can be dangerous, as many people are not aware of cyber moral philosophy, or the ethical issues that match to Internet usage. It is very important that adults and children alike utilize information that deals with cyber morals so that they are more aware of how to handle problems that may arise (Friedman & Nissenbaum, 1996).Many of these people are not aware of how to use the Internet ethically and responsibly and because of this they often do things that are detrimental to themselves or others without actually realizing it (Friedman & Nissenbaum, 1996). Within the last decade or so there have been numerous incidence of hacking that have involved infantile individuals and have received strong public attention (Friedman & Nissenbaum, 1996). EBay, Yahoo, CNN, and other various sites were attacked not all that long ago and viruses have apparently run rearing on the Internet in recent months and years.They are very strong reminders of the great deal of damage that young individuals can cause when they break up to ignore cyber ethics and see how much fun they can have instead. According to recent information it appears that computer hackers and viruses cost businesses globally over $1. 5 trillion during the year 2000. All signs point toward a problem that is continuing to grow because young individuals do not view hacking as something that is actually dangerous (Friedman & Nissenbaum, 1996).Unless there is a very strong sideslip in the way these young people are looking at this issue the problem will only continue and will likely get worse. A poll taken of almost 50,000 students in eye and elementary schools revealed that almost 50 percent of them did not see computer hacking as any type of a crime (Friedman & Nissenbaum, 1996). Citizenship is very important not just in the world but on the Internet as well and it seems that adults have really got to begin to take more responsibility for teaching children about cyber ethics (Elgesen, 1996).Information technology is somewhat wild at the moment because i t is still relatively new and taming it down with responsible and ethical use and guidelines must be done. The best way to do this is by teaching a curriculum of cyber ethics that will began in either preschool or kindergarten and will continue with the students all the way up through their schooling (Elgesen, 1996). This will show not only how to use the technology appropriately but how to look for content and what all should be done to ensure that people are utilizing the Internet logically and safely.Various professional development courses that deal with educators and campaigns that are designed for sensation in communities are also needed in order to help educate many adults about the responsibilities they have when they use computers (Elgesen, 1996). Quite often adults reward or glamorize young hackers even if they do not really realize that this is what they are doing (Elgesen, 1996). The technical abilities that these children have are very impressive but the behaviors that they utilize them for are completely inappropriate for guild (Elgesen, 1996).It is very important to begin teaching decision-making skills that are ethical to young individuals with their first exposure to technology. This is largely one of the ways that unethical behaviors and technology crimes can be avoided or at least may be minimalized (Gorniak-Kockowska, 1996). If individuals wait until students reach the workplace to try to teach them proper cyber ethics it will be way too late because ethics and faith is often developed in young individuals by the time they are 10 to 12 years of age (Gorniak-Kockowska, 1996).Technology is very important to help individuals work toward a better world but if cyber ethics are not addressed very soon it is quite likely that technology will then not flourish the way that it was designed to but instead will be fraught with problems and complications that will only make things more difficult. Although teaching cyber ethics is very important, mos t individuals surveyed recently indicate that parents should be the ones to teach children about procure solid instead of allowing it to happen in school (Introna, 1997).These same parents should also teach their children about the rest of cyber ethics and how important they are. Because children use computers so much at schools and because they also have Internet access through these schools it is becoming increasingly more important that teachers and parents both take a very busy role in teaching not only safe computer use but cyber ethics as well, so that this lesson is learned well before these children grow up and enter the business world (Introna, 1997).Surveys taken of many adults still confirm that most of these individuals believe it acceptable to transfer copies of works that are copyrighted even if they are not genuine to do so (Introna, 1997). Intellectual property on the Internet should be respected as well (Introna, 1997). By emphasizing this to the nations young individuals and to their parents maybe more respect will be gained at home and also in schools, making it easier for the workplaces around the country (Introna, 1997).Teachers and parents should begin to work together to ensure that young people throughout the country are only using computers and the Internet for good intentions and are respecting what they find online instead of downloading illegitimate copies (Introna, 1997). The issue of cyber ethics is changing very rapidly because technology is ontogenesis and changing as well. One of the problems with it is that the definition of it can be very broad or very narrow and this often makes it difficult for individuals to actually determine what cyber ethics means and what it means for them specifically.In other words, some of them see it as not utilizing the computer to hurt anyone else but others see it as being much more than that by ensuring that copyrighted material and other issues are kept protected (Introna, 1997). When computers first were created there was cypher known as computer ethics because the Internet and other things which could cause individuals to find a great deal of copyrighted material and other intellectual property online was not available (Introna, 1997).Computers were seen as a tool, and not seen as something that could be utilized to harm others or cause problems for various individuals throughout the country or throughout the world. However, it did not take society long to realize that harm could come to people and their property over the Internet. Efforts have been made to stop this kind of behavior and protect copyrighted material, but the effectiveness of these measures is questionable.

Physical Security Essay

Securing networks or formations within entrys and corporations is not enough. At present, gage is not only concerned with the ethereal aspect of it but similarly with the tangible dynamics of personal pledge. Although carnal guarantor seems too basic, establishing change surface the most sophisticated network aegis is exampleless if its somatic environs does not keep it sheltered and protected. Security threats that have something to do with the sensible aspect of institutions include burglary and theft.In this case, even the most effected digital gage system that functions within the computer networks will not be able to prevent these crimes. A breach in physical security system makes the network or digital system of the institution susceptible to actor interruptions that disrupts the security system, addition of hardw atomic number 18 devices that may used to hack or spy into the system, removal of hardware devices that paralyzes the system, copying confidential d ata from the system through USBs, CDs, and much(prenominal), logging in the system directly with verboten authorization, and so on Stewart, 2004)The richness of soaring standard physical security systems and policies ensure that aforementioned situations that try on to jeopardize the position of institutions that might affect all its aspects, especially its finances, are avoided. Having a untroubled digital system is impressive, but having a secure digital system and physical environment is highly recommended. To uphold high quality standards of security, both the digital and physical aspects of security should be merged. Sturgeon (2004) defines this as marrying digital and physical security.Physical security involves the use of high-tech gadgets such as cameras that will be used for close monitoring, 24-hour video insurance coverage and storage, video recording triggered by movements, wireless and mobile installments within the physical environment, etc. (Physical Security, 2008) The physical security approach is based on iv principles or strategies. First, physical security follows the necessity of protecting the network or institution, detecting security threats and possible risks, responding to these threats and risks, and allowing recovery for the network or institution from damages or indemnities brought about by security breaches.This process requires scene up of security systems that will accomplish these four phases of protecting (with the use of controlled glide slope systems that detains involvement of the public to authorized personnel only), detecting (using oversight systems and prevalent check-up of the physical areas of institutions), responding (well-trained security officials and network protocols that carry out these responses to security threats and risks), and recovering. (Operational Security Standard on Physical Security, 2004) Second, physical security builds up on hierarchical partitions that protect or safeguard access to the security system.These hierarchical geographical zones include the public zone (areas accessible to the public), reception zone (area wherein the boundary between the public and restricted zones is determined), operations zone (areas tete-a-tete to personnel), security zone (areas private to only authorized personnel or visitors), and the high security zone (areas private to authorized and escorted personnel or visitors). Within these zones, proficient facilities and security officials are installed and designated respectively to carry out four phases in the previous approach discussed. (Operational Security Standard on Physical Security, 2004)The third approach in physical security is overbearing access to determined hierarchical zones. This approach has something to do with controlling access most especially to restricted areas. It does not only control several(prenominal) access, but is in any case concerned with the entry of materials considered to be potentially hard or risky to security, such as mobile phones and other technological gadgets, harmful objects such as knives, guns, and such, etc.Although institutions should consider this approach in physical security, controlling access should not limit or restrict authorized individuals too much, allowing them ease in visiting each zone within the institution. divagation from security officials designated at every zone, there should also be systems that carry out state-of-the-art security protocols, such as technologies installed within the institution that asks for PIN or access numbers, access cards, biometrics, etc.Fourth, physical security systems should be designed to increase security levels in times of emergency or security threats. (Operational Security Standard on Physical Security, 2004) These four approaches, as recommended by the Treasury Board of Canada secretariat follow the requirements of a strong and efficient physical security system. The concepts back up by these four approa ches suggest how physical security systems and policies should be established in regularize to ensure that it will serve its purpose.However, accomplishing all the requirements in establishing a physical security system and a set of policies is not enough. Institutions should make sure that these elements of security are assessed and evaluated to ensure that it is properly continue and it is up-to-date with trends in security technologies and processes. Part of the evaluation process includes frequent training and drills for security officials, checking-in with technological innovations that improve quality of security measures and systems, and observant existing systems to determine much-needed replacements or tweaks.With all these information in mind, physical security is a vital part in institutions that should not be neglected nor taken lightly. It complements digital network security systems, such that it prevents it from be jeopardized or subjected to external control, mani pulation, and possible damages that affects the operations within the institution. Establishing a solid physical security system require that all aspects of the physical environment within an institution is identified.Mapping out requires that the institution determines where security is most needed and where access is most likely to be controlled. Aside from going over the basics and technical details of physical security systems, institutions should provide time and effort to evaluate the system in order to ensure that it functions efficiently according to its purpose, and that it meets the highest requirements of quality standard physical security.

Experiment: The Dumb Jock

There were two congregations in their experiment. The observational group was exposed to hints of electronegative stereotypes through a questionnaire before the examination bit the control was exposed to the negative stereotypes after the test. The questionnaire brought to their attention the possibility that they may have been given special treatment and considerations due to the fact that they atomic number 18 athletes. Somehow, the experiment proved that there is a negative correlation amongst the exposure of the athletes to negative stereotypes and their performance in taking tests.More exposure to negative stereotypes brought lower scores eon less exposure to these stereotypes brought high schooler scores. For the experimental group, it is possible that answering the questionnaire that exposed them to the muted Jock stereotype displace their self-regard that led them to getting low test results. The questionnaire gave them the subject that they be only accepted in t he university because of their athletic skills and not because of their academic skills.With this kindly of thinking, they might have exerted less effort in nswering the questions of the test because they do not believe that they will get a high grade. He might probably think that the societys expectations regarding his test scores wont be high and that he, himself, is led to believe that he is accepted in the university as an athlete rather than a student. Similar to the placebo effect, the subject immerses himself to the popular belief and conceit of a dumb Jock that might have led him to die the test unconsciously when he was given the idea through the questionnaire.The dumb Jock stereotype probably started when the people performing well in thletics discovered to be less educated because they spend most of their time honing their athletic abilities rather than their mental abilities. Because of this, people expected less from these athletes and these athletes tend to stri ng up unto mediocrity and expect special considerations because of their situation. I think the athletes, themselves, try to start their description to the societys norms. This observation came from years of experience in an NCAA school where a large portion of the population is comprised of athletes.Although IVe seen some who perform well n academics and athletics, it cannot be denied that there ar lots of student-athletes who refuse to exert more than effort into their academics simply because they think it is not expected of them to do so. In my past school, they nave tried to explain to us now there are several kinds ot smarts and that each and every one of us simply has our let fortes. I think that whats all-important(prenominal) is that they are reminded that they are good students who happen to play for the school and not athletes who are required to study while they play.Not only does this straighten their focus, but they are also given the idea that they are accepted a s a student not as an athlete. There were instances wherein prestigious schools rejected great athletes not because they werent good bounteous in their field of sports but because they werent able to pass the entrance examination. It is important for them to know that they are in their position not entirely because of their athletic prowess but because they are students first and that representing the school comes second.

Describe Diversity, Equality, Inclusion and Participation Essay

Diversity refers to our differences such as culture, beliefs, values, views and life experiences. The concept of diversity is to accept, respect and embrace our differences. When people with these differences unite and sh are the same convocation or organization we see a diverse environment. Working in a electric shavercare setting, we have the potential to work with an abundance of diversity. This post be very(prenominal) rewarding but place also aim ch everyenges. Positively, we have the opportunity to promote the sense of individuality, sense of vanity and belong by providing a safe and nurturing environment.Discussing each others differences is a great way to learn and become aware of the differences in the world. peerless example of promoting diversity is to display the word welcome on the portal in all first langu historic periods spoken in that classroom or even learning how to say hello in each language. The challenges are learning how ensure tingeity and eliminat e secretion. Introducing tiddlerren at an early age to diversity go away have an impact on their acceptance of others who are several(predicate) from them.Diversity can also come in the physique of race, gender, sexual orientation, socio-economic status, age, physical abilities and political beliefs. Equality Equality is the term for touch opportunities. Whilst supporting diversity and respecting differences anyone is offered the same services and programs. All children and families have an equal chance and equal right to take part or non to participate regardless of any differences such as physical disabilities or ethnic beliefs. Practitioners have a duty to ensure that there is equality in their classroom.A child who has a learning disability should not be stereotyped with assumptions that he or she is not capable and therefor does not receive equal opportunity in classroom activities. Discrimination is the moment of not practicing equality, for example, a child cannot be left out of a school outing because they dont have transport to take for his wheel chair. Discrimination due to inequality can be very detrimental to a childs emotional tumesce creation. A child can develop low-self esteem, low confidence, chance unwanted and secrete sense of belonging.The equality act of 2010 legally protects people from discrimination in organizations and society. Some provisions relating to disability include extending protection against indirect discrimination to disability and harmonizing the thresholds for the duty to make reasonable adjustments for disabled people. This act go away help to protect the children in school settings and into adulthood. address Equality figure 2010 guidance, publishes 27 February 2013, https//www. gov. uk/equality-act-2010-guidance Inclusion Inclusion is the practice that every need is met for every student in their learning setting.Inclusive education allows children with disabilities to learn on side children without disabilities. This type of educational practice differs from having children with special needs privy to special schools and classrooms. It allows children with disabilities to find out as an equal member of the classroom, which will induce self-confidence and teach social skills. Schools need to ensure that they meet all needs by having resources and equipment to aid the students and help them to join as some activities as possible.For example braille books for children who are blind, providing wide doors, ramps and disabled toilets, dialect therapist and physical therapist. When children have the opportunity to use these services they will more likely achieve their educational goals and feel less different from their peers. Practitioners could aid children in their classrooms by learning as much as possible about any disability a child in their care has, for example if a child in their classroom is earshot impaired, learning a few basic sign language speech communication su ch as lunch outside toilet could help the child feel more part of the classrooms daily flow.Reference Wikipedia, Inclusion (education), 22 October 2013, http//en. wikipedia. org/wiki/Inclusion_(education) Participation Participation is the act of participating and being involved in activities, decisions, planning and sharing. Participation is important for the children as well as the parents in school settings. When parents and children are involved in decision-making it allows them to feel connected to the school and feel like their voice is being comprehend and wishes met.Children feel that their opinions and feelings matter, this is important to social skill development, as they will feel apart of the school community. Children who participate in school activities such as sports gain self-confidence and team building skills. Communication skills improve, stress is palliate and friendships build as children learn to trust and depend on their peers. keep participation could be t o invite parents into the class to share their childs favorite storybook from home and be a part of that days circle time.The child will gain a sense of pride as they sit beside their parent as they contribute to circle time. another(prenominal) example is the children could take turns bringing home a letter travelling bag where they find objects from around their home that begin with the letter of the week. The child and parent can work together finding the objects and the child can share it in class the following day. Reference Participation full treatment partnership, http//www. participationworks. org. uk/topics/education

Cause and effect essay- 3 negative impacts of technology Essay

technology is ever-changing in to twenty-four hourss day and age and has affected us individu every last(predicate)y, and as a society all negatively or positively depending on the perspective. Technology has negatively force me in three specific ways. The first way technology has impacted my sprightliness start outd a minify in the number of face to face interactions I have quotidian. With technology assisting or occupying the majority of our day, the conversations we participate in day-to-day argon more often limited to a school text or auditory sensation call. The second way technology has affected my life has caused an growing in the measuring stick of bullying found online among students.With social media being the cutting faade for students to anonymously pick on one another, theres been a noticeable increase in physical violence in schools, as well as a soaring statistic in pre- teenager and teen suicides. The third and final way technology has negatively impact ed my life caused less personal thinking in my daily r prohibitedine. A phone, for example, has network connection, a calculator, a dictionary, a thesaurus and multiple other assistive apps to help simplify our daily tasks.see moredoes social media build isolationIn a week alone, the average teen leave send 854 texts, spends 31 hours on a computer and watch 21 hours of television. The first negative impact technology has had on my life is the amount of time it consumes. With social media occupying the majority of our schedules, the amount of conversations we engage in daily are limited to a text or phone call. part these new forms can be assistive in long blank space communication, it also changes the way we interact among one another. Communicating over text messaging can be misinterpreted distracting and can even affect our mood.Studies designate that there can be a correlation found amongst social interactions and the way we feel. When our schedules are busy and others are constantly adjoin us, our mood generally gets better. affable media is causing us a lose of face-to-face communication, causing us to be lazier, dependent and socially in tune at all times. I find that the escape of face-to-face communication is a business because of the time social media takes up. For example, when my family gets together every Friday evening for a movie night, the lights and sounds of the devices surrounding constantly distract me. I find technology negatively impacts my life by taking up a large amount of my family, and personal time.The idea of cyber bullying didnt arise until early 2001 when students started causing problems at school because of issues previously online. Social networking sites have created the second negative impact the internet has had on my life. Sites such as Tumblr, Ask.Fm and Formspring.Me offer an anonymous option when asking a marvel that is publicly posted to the timelines of everyone following the receiver. These comments can leave the victim mental picture overwhelmed, vulnerable, powerless, exposed, humiliated and isolated. Victims usually feel threatened to be present in front of the bully or feel the pick out to lash out and attack the attacker. Studies from Stop A Bully Safe & Anonymous conducted may 2009 July 2013 reported cyber bullying third most common in Ontario. (20%)With statistics this high, social media causes just as some(prenominal) negative effects on teens as it does positive. With cyber bullying awareness assemblies, posters and public announcements it is still a common problem in todays youth. Suicides still account for 20% of deaths from all causes in this age group. In 2008, the most recent year for which statistics are available, 233 Canadians aged 10 to 19 156 males and 77 females died by their own work force because of problems among peers. Cyber bullying has caused a negative impact on my life as well as the lives of many others. Its very easy for anyone to anonymously s end a message and not feel guilty, but it isnt very funny when youre made the target.All day, every day my cell phone is in my pocket, ready to help me whenever I need it. The last negative impact technology has had on my life is the lack of thinking I do daily. My phone helps by providing a calculator, notes, dictionaries, thesauruses and many other assistive apps that help me on the go. Instead of doing difficult math problems or worrying about the essay I have to write, my phone has the ability to calculate any problem or search the web for a few ideas at anytime. While these may seem wish handy functions to have around, they also prevent my chances of learning by answer a math problem or creating an essay topic myself.I find these functions cause our society to be neglectful and reliant. For example, with the help of novel technology, I havent been to the library to use an encyclopedia in years. This is because of the efficiency and accuracy that the internet has to offer. While the internet can right away assist you on any topic you need, it can also cause you to be dependent and brainless by doing all of your work for you.I believe modern technology is causing our society to change. What once was a purposeful and determined community is now an uneducated and inert population. Technology has negatively impacted me in three ways a decrease in the number of face-to-face interactions I have daily, an increase in the amount of bullying found online among students and a noticeable decrease in the amount of personal thinking in my daily routine.

Feasibility Study on Carbonated Drinks Essay

I. IntroductionAn effervescent drink that releases blow dioxide downstairs conditions of median(prenominal) atmospheric pressure. Carbonation may occur naturally in spring piss that has absorbed carbon dioxide at high pressures underground. It can also be a byproduct of fermentation, such as beer and some wines. umpteen sanative properties begin been attributed to effervescent urines (e.g., aiding digestion and calming nerves), but few have been scientifically tested. The term seltzer once referred to the effervescent mineral water obtained from the natural springs near the village of Niederseltsers in SW Germany. Today, however, seltzer is plainly well-filtered tap water with artificially added carbonation. Club pop pop is also artificially carbonate but contains other additives as well, including sodium bicarbonate, sodium chloride, sodium phosphate, sodium citrate, and sometimes visible radiation flavoring.Artificial carbonation was first introduced in 1767 by an Engl ishman, Joseph Priestley, and was commercialized in 1807 by Benjamin Silliman, a Yale Univ. chemistry professor, who bottled and sell seltzer water. After 1830, sweetened and flavored (lemon-lime, grape, orange) carbonated drinks became popular. In 1838, Eugene Roussel added a soda counter to his Philadelphia shop by 1891, New York City had more soda fountains than bars. In 1886, John S. Pemberton, an Atlanta druggist seeking a irritation and hangover remedy, added kola nut extract to coca extract and produced Coca-Cola. A pharmacist named Hires invented root beer in 1893.Today, heavily sweetened, carbonated drinks, or sodas, argon among the well-nigh popular drinkings in the world. In the last two decades, the entre of diet drinks containing artificial sweeteners has increased gross sales of carbonated beverages. Annual Coca-Cola sales alone total more than a billion dollars, and sodas account for aft(prenominal) part of the annual sugar consumption in the United States. Soft drinks or carbonated drinks can be found most anywhere in the world, but nowhere are they as ubiquitous as in the United States, where 450 different types are sold and more than 2.5 million vending machines dispense them around the clock, including in our schools. The American Beverage Association says that, in 2004, 28 percent of all beverages consumed in the U.S. were carbonated soft drinks. Beverages are carbonated for various reasons.Many people find the effervescent feeling to be pleasant and like the s easygoingly different taste that carbon dioxide provides. carbonate beverages, particularly naturally carbonated spring water, were once sight to be health tonics, and the effervescence can help soothe an shake up stomach. To keep the carbon dioxide dissolved, cans and bottles of soda must be kept under high pressure. Containers might explode when shaken, because of the build up of the gas, or the beverage might spray out when a shaken container is opened. The carbon diox ide in a carbonated beverage also causes people to burp after they drink it, because the gas is released after being ingested into the body.II. Types of Carbonated DrinksA. Soda Many people begin to drink carbonated beverages in childhood with a first sip of Coke, Sprite or Dr Pepper at a birthday party. B. Coffee Although the ventures didnt succeed, Starbucks tried to introduce a carbonated coffee beverage called Mazagran and Coke attempted the same thing with Kona. C. Carbonated Water Carbonated water (also known as sparkling water, fizzy water and seltzer) is popular among weight-conscious or other people who want to avert sugar sodas. It is available plain and in a variety of light flavors, like lemon, raspberry and vanilla. D. Sparkling Wine (Champagne) Sparkling wineor champagne, depending on where the beverage was producedis the drink of choice for celebrations and also pairs well with light dishes like fish or chicken. E. Energy Drinks Enviga, Red Bull, Jolt and heavy weight are carbonated drinks that have stimulants that help energize.F. Juices- You can buy succus that has carbonation but check their nutrition labels to see how healthy they are. One shell is the Nantucket Nectars line of lightly carbonated juices called Nectar Fizz.III. Technical FeasibilityA. byplay LocationLocation to frame-up a Carbonated Drink dispersal is on a urban area where everybody can have an assenting buying drinks. Location can be on a marge for summer is coming everyone wants cold drinks.IV. Organizational FeasibilityA. The legal posture of business play an important role in any setup the proposedCarbonated Drink store setup is assumed to operate as a Franchise of bigger organizations.V. ConclusionCarbonated Drinks are what most people want. Drinks like this will consumed by most of people especially in urban area where it is now the trend.

Botox: Almost Trouble-Free New Faces

botulinum toxin A Almost Trouble-Free New Faces Synopsis The botulinum toxin A case illustrates the accidental winner of a harvest-feast develop for an entirely different purpose. Originally, botulinum toxin A was used in the handling of crossed-eyes, further ophthalmologists quickly learned that it would overly erase wrinkles and frown lines virtually eyes. It wasnt long before repairs crossways the joined States were using botulinum toxin A for treating wrinkles sluice though Allergan could not kindle the carrefour for this use.The case discusses the advantages (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to recite treatments) of botulinum toxin A explains what the crossway is lists probable target markets selling of the harvest-festival at botulinum toxin A parties use of botulinum toxin A treatments to attract guests to resorts Allergans merchandise of botulinum toxin A once it was approved for enhancive purposes and th e use of botulinum toxin A to support the raw(a) strategy of Allergan to plump a major(ip) player in the pharmaceuticals industry.It closes with the mirror image that the formula for Botox is one of the most closely guarded point of intersection secrets in the worldalong with the formula for Coca-Cola. The case is curiously serviceable for discussing added rank and the creation of customer satisfaction.It raises questions approximately the difference between needs, regards, and demands what constitutes range is useful for illustrating the difference between a market oriented family (Allergan after Botox) rather than a non- market oriented community (Allergan before Botox) the potential benefits of selling and raises questions about societal trade (should Botox be promoted for augmentative purposes? Should it be sold through parties? ) The case can alike be used to illustrate relationships in the marketing paradigmbetween Allergan and doctors, Allergan and net consu mers and doctors, and final consumers.Allergans marketing efforts atomic number 18 two-pronged in order to masteryfully promote to both markets. It is important for students to realize the pivotal role of the doctor in this purchase process in which consumers do not demoralise the product directly. Teaching Objectives 1. To illustrate the effect of publicity on product success. 2. To raise questions about the differences between needs, wants, and demands. 3. To challenge students to define added prise and how it relates to consumer satisfaction. 4. To rise the importance of target market selection (not just for women ). . To illustrate the marketing of a pharmaceutical product and the importance of the doctor in the marketing process. 6. To illustrate consumer-oriented marketing. 7. To raise questions about the social feign of a marketing success such as Botox. 8. To illustrate the role that marketing plays in the development of fellowship strategy. Answers to Discussion Ques tions 1. What are the needs, wants, and demands of consumers for Botox products in its dif- ferent treatment markets? What measure does Botox deliver in each market? How does order affect the outlay for Botox?The use of Botox for optic treatment illustrates a classic need. The consumer has a defect that needs treatment. When used for crossed-eyes, the product not only has strong physical properties, but social properties as well. Patients can see better, but they may also feel often better about themselves as their appearance make betters. This can have a strong impact on their ego and social needs. Of course, this also illustrates wants. mess with crossed eyes can still read and function. The want here is not that they will expire from lack of the drug, but that they want to look better and feel better about themselves.The value of this is undeniably high. What plausibly constitutes the major portion of the value are the social and ego wants. whizz can live without it, but does one want to? Because the value is high, the price can be high. But in this market, policy reimbursements may lick to lower the price that consumers are involuntary to pay. After all, they dont have to have the product. Although there is need, want is also high. Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process.Given Americans arrested development with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social (others think Im younger). And one would pay for it. As the case indicates the comprise of Botox is quite high and unlikely to be covered by insurance companies for cosmetic purposes. The Botox example illustrates want and need are quite different and they affect value. Unfortunately numerous U. S. consumers place a high value on ego and social wants than physical needs which accounts for the run-away success of Botox. . When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employing? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation? One could indicate that Botox as a specialty drug for ocular problems illustrates the product concept. The reduce of the company was on eye and fell treatments. Thus, it developed products indoors those categories and sold them on a product need basis to doctors. The success of Botox cosmetic has forced the company to become much marketing oriented.The company is now counsel on target markets and developed promotional efforts aimed at final consumers as well as promotion to doctors. The company has found a new use for an existing product that lies out of doors their tradition product focus. 3. When doctors treat patients with Botox in their office, is that an example of a selling concept or marketing concept? When they hold parties for patients in private homes? The answer to these questions depends on what the Botox is used for and the motivations of the doctors.When doctors are prescribing Botox for ocular problems, this would take care to be the marketing concept because they are focusing on the needs of the consumer. The same could be said for Botox cosmetic. Parties, however, seem to be different. Here the doctors motivation seems to be on selling a greater quantity of the product. That resembles the selling concept. This is not a focus on the needs of individual consumers as treating individual consumers in the office would be. The goal seems to be to increase revenues by cutting cost and serving multiple customers at once. . Apply the concepts of customer lifetime value and customer paleness to Botox. How do doctors and Allergan improve the way they manage customer relationships? Because customers need an on-going series of treatments, Botox has the luck to provide lif etime value over and over. The value added will depend on how well Botox continues to work and aging consumers desire to appear young. The efficacy of Botox over time is a problem for Allergan. At this point, no one knows how Botox treatments will work over a period of years. Will their put upingness decrease?Are there side effects, unknown at this time, to go along use of Botox cosmetic? Eventually, consumers may be more willing to live with their wrinkles and/or tire of paying for Botox. One advantage that Allergan has is that many consumers may only recognize the Botox name with the result that qualifying of efficacy will not affect sales of other Allergan products. Consumers may be quite willing to buy other Allergan products even if they become disenchanted with Botox. The issue of efficacy affects equity. If the brand does not continue to work, it loses equity over time. Equity represents the brands share of the consumer.If Allergan built a strong corporate brand, it could have more equity with the consumer who buys a kind of Allergan products. On the other hand, having individual brands for various products avoids negative brand carryover. 5. How does Allergan attribute with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Doctors Allergan has beefed up its sales force to increase promotion to doctors and developed clinics in which doctors are taught the appropriate use of Botox.Final Consumers It has increased advertising to final consumers. Allergan has developed Web sites that target both doctors and consumers. This is especially the case for Botox. When one goes to the Botox Web site, one finds information for doctors (more technical information on the product and how to prescribe it) and information for final consumers including how to find a physicianespecially important because final consumers cannot buy the product directly. The s ite for consumers shows results, give dish aerial tips, and is fairly interactive as consumers have the opportunity to participate in surveys and polls and view the results.The information is practically less technical and much more oriented to appearance. Global The Allergan Web site (www. allergan. com) first pops up asking the viewer to pick a country. Choices are France, the United States, Germany, Japan, the United Kingdom and Canada. Although the Internet is a major means of promotion for Allergan and Botox stimulating demand from both consumers and doctors, Allergan seems to be making a major push primarily in the more economically advanced countries around the globe. This is logical for a company that has only recently begun to grow.It is far from saturating spherical markets and would do well to deal initially with more affluent markets as many of its products are expensive. To improve its connections, it could develop Web sites for more countries and cross-sell more pro ducts. A logical product extension force be skin care products. At present, it is suggesting the use of various types of skin care products, but it would seem that a line of Botox skin products would sell very well. This could increase the equity of the brand and strengthen the relationship with the consumer. Teaching SuggestionsIn charge this case, ask students to read it and to think about the societal issue. Should a company market a product such as Botox for what several(prenominal) consider a seemingly frivolous use? This should stimulate students to incur thinking about the value of the product and the impact extension marketing of it has on consumers. In class, begin the discussion by asking students what they knew about Botox before they read the case. This should illustrate the value of publicity and also the potential for misunderstanding the product and naturally leads to questions about the value of the productwhat it consists of and how that affects satisfaction.You might follow the order of the questions at the end of the case. When you get to the last question, go to the Web sites (www. allergan. com and www. Botoxcosmetic. com). Work through the Web site and focus on the differences in the pitches to final consumers and doctors. This will provide plenty of opportunity to discuss the stimulation of wants, relationship with customers, etc. At the end of the discussion, you might ask students how they feel about the extension promotion of Botox. Should it be heavy promoted for cosmetic purposes?Is doing so good for society? The class might even be divided in those who favor heavily promoting Botox and those who dont to debate the issue. Its important to emphasize the needs and wants of consumers as part of a social system. There is always an opportunity cost to buying Botox. If consumers are spending so much on it, what are they not buying? Should this product be promoted to consumers with incomes of $50,000 as opposed to $150,000. What is th e spillover impact on consumers with lower incomes? Would that be detrimental to such consumers? Society?

Discuss the extent to which Consumer Law achieves its objectives Essay

The most efficient way for consumers to get what they want is through the food market, not the government, entirely seames have more power than their customers. Some businesses piece of ass and will use abuse this power and cheat and steal from consumers to describe money. Because of this, the government forms the behaviour of businesses to have a market economy that functions properly. These honors chiefly protect consumers against misleading/deceptive delegacys, unconscionable conduct, unfair contracts, and insecure goods and/or services. To protect consumers, different legal and non-legal approaches have been taken.Statutory protections by the government, bid the Australian Consumer Law (ACL) and the National Credit Code (NCC), and by the state, interchangeable the Fair Trading guess 1987 (NSW) and the Contracts Review Act 1980 (NSW), benefactor regulate businesses and protect consumers. Under section 29 of the ACL, businesses are prohibited from fashioning false cl aims ab come forward their products and/or services. In the ACCC v. Harvey Norman 2012 case, 4 Harvey Norman stores were found guilty of making false or misleading representation regarding consumer guarantee rights. The misrepresentations were made orally by sales people in the store. The Court recognised the issues and penalised the stores, issuing fines and ordering them to display in-store signs displaying corrective notices and utensil a consumer law compliance program. Out of the four stores, two of them ceased merchandise in May 2013. This demonstrated how stiff the consumer law achieves its objectives.Independent political statutory agencies also help in enforcing the ACL and help to bring oversight to businesses that are not complying with the law and help to fix the problem. An independent statutory organic structure called the Australian Competition and Consumer Commission (ACCC) aims to make markets work for consumers, promptly and in the future. The ACCC helps to keep the market safe and fair for consumers. A major business brought to the attention of the ACCC was found to be making misleading claims. Coles claims and advertises that its lettuce is baked today, sold today and freshly baked in-store. It was found that the pelf was not, in fact, baked in Australia,but partially baked months front in overseas factories. Coles accepted a guilty verdict and claimed that late packaging was already being produced. Coles could face fines of up to $1.1 million per breach. This demonstrates how rough-and-ready the ACCC is in enforcing the ACL but penalties may not be harsher enough. For a self-aggrandising business, like Coles, $1.1 million is not that much of a penalty compared to the loot it makes.Non-statutory protections to help the ACL in achieving its objectives undersurface be just as effective as statutory protections. One protection is the media. The media is a very stiff tool and can wreak havoc on the profitability of a business. To stay out of the harsh spotlight that is the media, businesses tend to straighten out really quickly if found to be in breach of a section of the ACL. This helps to protect consumers to the degree that it makes businesses comply with the law quickly but it doesnt stop them from doing it to stat with until they get caught.Another non-statutory measure in defend consumers is through External Dispute Re ascendant Schemes (EDR). An example of an EDR is the Financial Ombudsmen helping (FOS) which helps to protect consumers in matters regarding credit loans. The FOS is a cheaper, faster way of gain a solution to a conflict between a consumer and a business. These solutions have been unbiased, 50% benefiting the consumer and 50% benefiting the business. Rather than taking a business to court, a consumer can go to a FOS where a solution can be reached quicker and cheaper but this decision is final, regardless of which party it benefits. This non-statutory body is very effective in prot ecting consumers from businesses to the extent that it reaches an unbiased solution but an issue has already occurred.There are statutory and non-statutory measures taken to protect consumers and the market economy. Statutory measures like the ACL (Cth), NCC (Cth), Fair Trading Act 1987 (NSW), and the Contracts Review Act 1980 (NSW) create laws and regulate businesses. Different non-statutory bodies, like the media and EDR schemes (e.g. FOS), help to enforce the laws made by the state and government.. Together, they help to achieve the objectives of consumer law in protecting consumers against misleading/deceptive representations,unconscionable conduct, unfair contracts, and unsafe goods and/or services.

Five Characters in a Comic Scene Essay

Analyzing whole caboodle of arts does not depend completely on the formalistic approachthe style, the aesthetics, or the form. Most of the time, to give a better analysis, one resorts to the use of context and ending. Here, the work is seen done the look of the acculturation from which the work emerged. Thus, in opthalmic art, the use of cultural narratives is considered as important as the formalist way of critiquing any visual material. The opinion of capital of France by Marcantonio Raimondi and the fin Characters in a merry Scene by Leonardo da Vinci would be now subjected under analysis through the use of cultural narratives.These cultural narratives are the stories in each culture that suggest possible interpretations for paintings. Being ignorant with these narratives may provide the awry(p) or altered meanings the visual material wants to convey. It is significant that one holds a background on the culture and context of the artist, including the time frame and th e visual symbols in the material. The Judgement of genus Paris and Five Characters in a comic Scene both depict the alike(p), certain culturethe classic.While Raimondis work was cl early showing a scene from the rich and extensive Grecian mythology, Da Vinci was portraying his own interpretations regarding comic characters that were part of early classic theatre. From this point, an analysis could already be drawn regarding the works. It should be remark that the two works are telling about the Greeks, its tradition and culture particularly. Thus, it could be concluded that the artists are aware of how rich their culture was.In fact, the materials are portraying the two of the leading and influential contribution of the Greeks in the world their mythology and their theatre. The Judgement of Paris shows the high regards of the Greeks for their gods. The work also suggests that Greeks view in the close interactions of gods with humans to so as to resolve a conflict or to further complicate it. Most of all, the work shows that Greek godsHera, Athena, Aphroditecan perform offerings to a human. This may be opposite to some other cultures religion since gods never steps down from his sentiment to ask a favour from a human.On the other hand, the Five Characters in a Comic Scene suggests a perception on Greek comical characters. The actors in a comedy were using masks to plow and to make their faces funny. However, with the work of Da Vinci, it could be concluded that the painter was nerve-wracking to interpret Greek comical characters different from the way they look when vesture masks. The use of Da Vincis distorted faces of the five characters tell that Greek comedy is not as beautiful as it is perceived.The two works of art certainly show their similarities by sharing under the same culture. However, it should be noted that the two also have their differences. While The Judgement of Paris lies behind a cultural narrative that seems to be a celebratory o f the Greek mythology and early religion, the Five Characters I a Comic Scene seems to be connected with a cultural narrative that criticizes the Greek comedy per se. Using cultural narratives of the Greeks, it was able to analyze The Judgement of Paris and Five Characters in a Comical Scene.By having a background in the Greek culture, it was possible to give the two materials a more focused interpretation. Clearly, the analysis shows that cultural narratives are important to bring on a more in-depth look and meanings from any work of art. References Greek and papist Comedy. Retrieved on 9 June 2008. http//www. theatrehistory. com/ancient/comedy001. hypertext markup language Paris (mythology) Paris childhood, The intellect of Paris, Paris and the Trojan War, Paris in the arts. Retrieved on 9 June 2008. http//encyclopedia. stateuniversity. com/pages/16736/Paris-mythology. html

Cell Phone Usage in School Should Be Banned

Kaitlyn Sebastian Cell Phone Usage in School In a Wireless survey, it has been said that 91% of Ameri evokes usance a cell cry. These devices work majorly advanced within the years and foundation be utilize for many involvements. Although cell phones have many salient and convenient features, their usage in shallow should be banned because teens drop the employd rules, it burn be employ to cheat, and most have a camera feature that go off be used to get by unfitting pictures of others. Teens these days ar very rebellious in my opinion. Most wear outt like being told what to do and like to be independent.So, when they complete that there are rules in school against having cell phones around with you through and throughout the day, they ignore them because they always think they will never get caught. Teens basin be very sneaky with what they do and can fur things easily. They have it off that the worst that can happen is having their phone latch onn aside for the wait of the school day and then getting it back after. Some schools could enforce the rule all day but, Kids kind of roll their eyes, and Im sure they have it out again 10 or 15 feet down the hall, high school teacher Ed Stried remarked.Many schools allowed to have their phones undisturbed in the beginning of the day and then at assigned times, students are equal to use their cell phones, like during Study Hall, or tiffin break. Many have found this unsuccessful because kids ignore it and can wee-wee that they did not have a cell phone on them and hide them through the day, sending texts or pictures. Teachers should not allow this because it can be such a distraction. Their phones should be checked and kept in their console until school is over.Taking pictures brings me to my next point. Many new phones today have a built in camera feature that allows people to easily take a vigorous-pic anytime without bringing a whole different device, such as a digital camera. Despite its handy uses, this cool feature can be used contradictoryly. Bullying is as well as a major have a go at it in school and it comes in many forms, like cyber bullying which includes through phones. Students, if allowed to use their cell phone at anytime throughout a school day, can also take pictures at anytime.Some may be used to shoot a memorable moment, and some may be used to take an embarrassing picture of someone. Many teens are on favorable networks, always posting updates and uploading pictures of their whereabouts. Many cellular devices allow a quick share feature that can upload the photo that you took straight onto your website. Students can take an advantage of this and may have intentions of not being expert to others in school. They can easily take a picture to delineate fun of someone or harass them and post it right away on Facebook for example.Having phones allowed to be used during school can cause other dangerous issues and can pose for serious consequences . These serious consequences can also take part when kids do the wrong things with the ability to text and take pictures. One major problem that usage in schools can top off to is cheating. Again, with a camera, kids can take pictures of tests or quizzes to share with other students who have it later in the day. They can also easily get away with texting their friends because most can text without looking at the keyboard.Another important thing is that you can also access the internet. They not only could go to inappropriate websites but also look up answers right in the bay wreath of their hands. Yes, students can enjoy the freedom of being able to text their parents a quick message or check their email but this is raw to all the students who do not cheat and work really unspoken studying, so this can be a real problem. Overall, being able to use a cell phone in school can lead to serious issues with students.It should be banned because students ignore the rules, can be used to take pictures inappropriately, and to cheat and/or share answers with others. The result of illegalise cell phone use in school will suspensor maintain a safe and distraction-free atmosphere that all students can enjoy. kickoff Citation Schools continue to deal with cellular misbehaving. Janesville Gazette Janesville, WI 5 Dec. 2010. Gale argue Viewpoints In Context. Web. 26 Apri. 2012. EDITORIAL Policy on cell phone use effective. Daily News Bowling Green, KY 30 Oct. 2009. Gale Opposing Viewpoints In Context. Web. 26 Apri. 2012.

Analysis for the Movie ” Up in the Air” Essay

Ryan Bingham works for a caller-out that attends and facilitates companies hammock some of their worker. He and his colleagues make business trips any over the U.S and do their, in other words, they fire people. Ryan thinks that his jobs best side is to fly. He aims to save his frequent flyer miles until they lead one million miles and get the club card for his loyalty to the airlines. He also makes seminars for, with his words awaking people .He leads people to leave whatever been paradox for them. He points out this situation with the example lynchpinpack. Ryan asks people to occupy and empty the backpacks of their own spiritedness as metaphor and wants them to realize how overmuch the problems argon heavy. He even thinks about putting people that are ones around in this backpack if they keep him/her in back or slow him/her down.For that reason most probably, he is non close to his siblings. Ryans life changes when the company hires Natalie who offers that instead of b usiness trips for firing people face to face, to make remote computer access. only when Ryan thinks that Natalie does not fully understand the nature of the business. For him it is kind of way of life and he does not want to lose his current life style The companys owner Craig suggests Natalie to accompany Ryan on a business trip. In these trip Ryan meets a woman called Alex and because that their lives are almost the same they are getting along with each other.Alex also travels often and whenever their flight schedules matches they meet. afterward he tries to show her to difficulties of firing people, Natalie overcomes the difficulties and achieves firing people via remote computer access. Then the company initiates the remote computer access firing administration in trail version and calls Ryan back to home like others. Ryan comes back to home and realize how much he is far away from the family. But he finally does something to heal the woundsAmeri tolerate Dream shaped with t he ideas of granting immunity , equality for all , social mobility and opportunities for achievement and success with hard work. The motion-picture show points out the American Dream with the character Ryan. The story of movie puts the individualisation on the Ryan character and makes him man of freedom for his entire life . He likes travelling and being alone. He even leads people, in his seminars , to get exempt of from their weights in their backpacks. He works too much to achieve his end and this touches to the one the values of the dream too.Even the movie starts with comic issues which attracts us to story with Ryans telling his life story , it can be defined as tragicomedy because of family issues and Ryans disappointment towards the end of the movie. jam metaphor combined with the lifes weights metaphor shows that people stir some barriers which slow down and stop them . The main character Ryan as a speaker wants the people to realize how these weighs are heavy and t hats why puts all these weights in a backpack. Because it is easy for us to believe to carry something with backpack is hard , imagination on that metaphor becomes much more easier. Personally , I dont admit the bombers backpack philosophy , because we carry people who can help us for these weights , it is just about whether you want to be alone or not ? if you want to be alone all these stuffs in your life becomes weight for you. But if you dont you can always can find some ones asking you for help.Having a patriarchal cultural background, US have gender roles dominated by man. In the movie characters have strong manners for these roles. Ryan does not give importance to set a family and his behaviors to women show his domination feeling against to women. Alex figure describes Ryan as escape. It is mayhap an escape from ordinary mother figure life to free women figure. So it touches to womens position in the society and reaction to it.ReferencesIMDb ( for critics and soundtracks )Wikipedia ( for the values of American Dream )http//ezinearticles.com ( for understanding and reviewing American Identity )

How to establish the communication Essay

Everyone has different needs and styles in which they communicate. There are alike many different ways in which we may establish these communion needs, wishes and preferences. A good way to begin to understand a diligents needs, wishes and preferences is to read their notes and historys to see if this contains any relevant information. For example, if I read that a persevering has hearing problems, I would thus know to make sure that I mouth to the patient distinctly and slowly and look at them so they can read my lips. new(prenominal) ways to establish communication needs, wishes and preferences is by interacting with the patient and through conference I learn how to best communicate with the patient. It is also important to consider to be clear and concise in all forms of communication, especially when operative with people with learning disabilities, where they might get conf utilizationd if I speak too quickly or use too complex language.It may benefit, if this is the case, to use your body language to suffice explain what you are trying to say and to emphasise the tone of the conversation. Also, pictures can be used to help the patient and myself understand. For example, one of my patients uses cards that display what emotions they are feeling, they will use these to communicate how they are feeling. In the past, I have worked with a patient who is deaf. For me to establish what her needs were, I first spoke to the nurse in charge and they informed me she was deaf, however, could sign or write things down. As I could not sign, our preferred form of communication was writing, which after spending cadence together worked quite well.

Cultural Enlightenment

They have nark to large listening libraries, state-of-the-art recording studios, Instrumental combos, and regular get the better of classes given by a variety of highly successful, working breaking wind practice of medicineians. Graduates find work In a variety of settings as arrangers, ensemble directors, vocal coaches, recording engineers and producers, jingle singers, jazz artists, educators, theme-park and cruise-line entertainers, contemporary Christian singers, originate/rock singers, cabaret and club performers, back- p singers, and even arts administrators and managers.I model about attending my first concert as an audience member, as I watched choir members Join their ranks. I was not sure what my reply would be. Would I feel moved by the medicinal drug? Would it put me in that fantastic trance of both energy and peace? As I watched the choir file on stage as part of their grassdid Jazz Ensemble Concert, I noticed many new faces mixed In with the familiar. I thou ght fondly back to my first weeks in the church choir as I was growing up. The music began in the first place I knew If I was ready.After Just a few notes, though, I began to relax. I was still In the sanctuary. The experience was different. My nerves were running high, but the music still took me n TTS nana, Ana gently lea me to Tanat place AT upcountry peace. Can song was an exploration of different texture and flavor of music. The music was introspective and thought provoking, bold and inspiring. Most importantly, the music was an escape. Music creates a wall of protection from those concerns. That is its power.I Joyously left the peaceful sanctuary so beautifully created by the choir on Friday night. Yet, I continue to generate that reminder of Gods presence in my heart. Its a place I can go to when I need strength or peace. The music continues to constitute through this choir, and I know that their witness has inspired me. It is my hope and invocation that everyone who is a part of this wonderful process-director, choir members, and audience alike-will continue to press out this purpose and message with them. The music lives Praise the LORD pick

Belonging speech Essay

It is with a kind of fear that I gole to write the narrative of my disembodied spirit. I redeem, as it were, a superstitious indisposition in lifting the veil that clings to the highest degree my s give birthrhood like a florid mist. The task of writing an autobiography is a difficult unmatched. When I resolve to disciplineify my earliest impressions, I find that a fact and encounter look alike across the old age that link the past with the present. A few impressions stand out vividly from the originage few socio-economic classs from my life and the shadows of disappointments and getting hurt argon on the remnant. Besides, umteen of the joys and sorrows of childhood have lost their poignancy and m any(prenominal) incidents of spanking importance have been forgotten in the excitement of great memories. In order, therefore, not to be tedious I sh each(prenominal) try to present in a serial of sketches only the episodes that nabm to me the to the highest degree inte confronting and important. I was born on June 2, 2000, at the San Juan De Dios Hospital, a hospital in the townsfolk of Pasay.The family on my suffers side are natives of China, who colonized in the Philippines. My grandfather, Roberto arrived at the shores of Leyte and fin entirelyy settled there. I have been told that he visited his chum to trade advanceds twice a class, and my grandm an impertinently(prenominal)(prenominal) has in her possession many another(prenominal) of the letters to his family, which gave charming and vivid accounts of these trips. My father, Alvin , is a chef in Sydney, and my beat, Norilyn , was of the akin age. Her family has lived in Nueva Ecija, Philippines, for many course of instructions. I lived, up to the duration my sustain and father excoriati adeptd having issues, in a cosy devil-storey folk consisting of two big bedrooms and a moderately- surface one in which the maids slept. We excessively had a garden at the former porc h which consisted of orchids, sampaguitas and ylang-ylang. The beginning of my life was simple and much(prenominal) like twain other bitty life.I came, I saw, I conquered, as the first shaver in the family endlessly does. There was the usual amount of discussion as to a digit for me. My father suggested the name Korina Sanchez, the name of refreshful-makes newsman he idolized, not bothone agreed to his suggestion. My induce solved the problem by finding a name for me in the university graduates catalogue from the newspaper, Celine. To play up to my father, she decided to give me a flash name, Kaye, my paternal grand get under ones skins name. I am told that while I was soundless a bambino I showed many signs of an eager and confident nature. of each(prenominal) in all(prenominal) timeything that I saw other mess do I insisted upon imitating. At six months I could say, Mama, soda piddle and one daytime I attracted incessantlyyones attention by adage Te, Te , Te which probably look ont Ate ( capacious Sister). They consecrate me I walked the day I was a category old. My arrive had just taken me out of the bath-tub and was attri just nowe me in her lap, when I was suddenly attracted by the flickering shadows of leaves that danced in the cheerfulness on the smooth floor. I slipped from my drives lap and virtually ran toward them.The urge gone, I fell down and cried for her to take me up in her arms. These happy days did not last bulky. One summer season, risque in fruit and orchids, sped by and left field their gifts on the feet of an eager child the rainy season has finally come. One rainy evening, I morose as white as sheet and as cold as ice. My parents soon rushed me to the hospital. The doctor diagnosed me of pneumonia and asthma. They thought I would not live, simply with extensive circumspection and the help of antibiotics I fought through and through it. I fondness I still have confused re stashions of that illness . I in particular look upon the tenderness with which my sustain tried to soothe me in my waking hours of worn spot and paroxysm, and the agony and the bewilderment with which I awoke after tossing and twisting in my remainder. Gradually, the pain faded a means and I got better. During the first few years of my life, I had caught glimpses of muckle,a luminous sky, trees, flowers and my neighbourhood. If we have once seen, the day is ours, and what the day has shown.The Start of my go to the Outside WorldDuring the years that I grew up, things gradually changed. I grew and wise to(p) much or so my life, seeing the world in a self-colored new place. My amaze taught me everything that I know of. My hands entangle every object, communicated with other people and observed every motion, and in this way I conditioned to know many things. A shake of the head meant No and a nod Yes, a pull meant Come and a impel Go. I also conditioned new words such(prenominal) as bread, ice cream and book. My mother, more all over, succeeded in making me understand a great deal. I alship great dealal knew when she wished me to bring her something, and I would run up the stairs or anywhere else she indicated. Many apoplexys of those early years are mulish in my memory, isolated, but clear and distinct, making the sense of that silent, aimless(prenominal) mundane life more intense. One day, I was staying at my grandmothers house.We were eating lunch at that time, rice and chicken adobo with a tripe of Coca dope, whilst eating, I accidentally spilled my cup. To teach me a lesson, my grandmother didnt give any more servings of the soft drink. At that time, the Coca Cola stores were still made of glass. by and by we finished, she s excessivelyd up and went to wash the dishes. Being the sozzled little young woman I was, I quickly tiptoed to the refrigerator and took the bottle out. At that moment, a thought overcame me and I began to furiously shake the bottle up and down with my chubby little hands. Due to the little water droplets that covered the bottle, it slipped from my grasp. Glass s unenviables flew everywhere and I was bombarded with cuts and my grandmothers sermon. That accident is still vivid in my memory and it also made a scar that I still carry as of this day.When I was about cinque years old, we moved from the two-storey house to a town house consisting of three floors where I stayed from pre condition day up until course of instruction5. The family consisted of my mother, my father and me. My earliest recollection of my father is making m way through great drifts of newspapers to his side and finding him alone, holding a sheet of paper before his face. I was greatly puzzled to know what he was doing. I imitated this action, even wearing his interlingual rendition glasses, thinking they might help solve the mystery. But I did not find out the secret for several years. Then I wise to(p) what those papers were, and that my father was looking for jobs to go to another country. My father was most loving and indulgent, devoted to his home, seldom leaving us. Alas, certain circumstances fall that calls for desperate measures. My father was accepted to become a chef in each the U.S.A. or Australia. After much consideration, he left us to start a new career. Ive never seen him all throughout the quell of my childhood and prepare years. He called us, me and my florists chrysanthemum, at least once a month. I missed him dearly hoping he would be there every time I get something right or make my mum proud. Early procreation and an unforgettable tripMeanwhile the desire to convey myself grew. The words and body language Ive influenceed became less and less adequate, and my failures taught me not to make the same mistakes all over again. My mother taught me more to quench my thirst for knowledge and even gave me my first book. After that occurrence, I gradually became a bookworm. On my birthdays, I r eceived books as gifts from my relatives. At that moment, things changed. I grew to hunch over books more than playing like my peers.I grew up in a town house neighbourhood. There werent any children in my neighbourhood, hence my independence. It was lonely at first but my books and my grannie kept me company. To help me, my mom started to teach me the first principle. At first, it was hard but practice makes perfect. Every afternoon, she would then ask me to recite the al unitedly alphabet and after a few weeks, until I finally perfected it.My mother is a very persistent and studious woman. She has of all time persuaded me to take ever since my second birthday. I still remember those days when I didnt study enough or was too lazy to say it viva voce I would be locked out of the house until I learn it. Ever since that day, I strive to be the best I can be. Then, one day, things took a turn for the better. My uncle, Eduardo Lim, who was currently residing in Johannesburg, South A frica, gave my mom a job opportunity. Things went and papers were filed soon after. A couple of months later we were on board the Qatar Airlines and zooming to get my first glimpse of my new home. Upon arrival, we were escorted to big manse where my uncle lived. It was lavish and with high security. There were also three canine dogs. After the introductions and formalities, my uncle doted on me and soon after enrolled me to a preschool. My mom used to tell me that when I was a toddler, I used to greet people all the time. And if I get the chance, whitethornbe, steal a peck on the boldness or a hug as a child, I was a cheeky little monkey and was everlastingly getting into trouble.There was the time when I made a peanut butter sandwich without anyones knowledge and ate it with the dogs that were taller than me. It was all fun then, but everything comes to an end. After two summers, my mother decided to go back to the Philippines to start my education. In the Philippines, school sta rts at June and ends in March. Our holidays consisted of Christmas , New Year, The Day of the Dead and the two- month great one(March-June). Upon our arrival on May 2005, my mom perused me even more to study harder and so I did. My mom enrolled me to St. Stephens High school to start my education. It is a Christian Chinese train. I managed to get top label on my entrance exam. There was a disadvantage though, the school was rightfully far. To remedy this problem, I need to wake up at 400 am. It was really tiring but it was expense the effort. I met new sensations, learned new stuff and boosted my stamina to a whole new level.In this school, everyone is competitive to rise to a higher place the rest. Rivalries and Competitions are normal in this school, oddly with mothers. here(predicate), there are no top classes or anything of that progeny. Everyone and I mean every single student has at least one tutor. My tutoring sessions lasted for 5 hours a day during my stay there. Finally the year has finished, and I reaped my rewards. I stayed under their tutelage for two years, striving to be the best. Hence my schools motto, We are the best, among the rest. For the first year, I received awards for creation the fourth come to the fore in my entire year. For the second though, through excessive analyse and my mothers perusal, I finally managed to grasp the apprehension of being at the top. Due to certain circumstances, I moved schools. I cried with my best friend that day, when I received the news. She was the closest friend I ever had at that time, and it breaks my heart to part with her. Alas, life goes on I recall many events that happened soon after.I did nothing but explore and learn the name of every object that I saw and the more I handled things and learned their call and uses, the more joyous and confident grew my sense of kinship with the rest of the world. When the time came for my first day of make school, I had my first lessons in Science and History. I learned how the sun and the rain make to ferment out of the ground every tree that is pleasant to the sight and good for force outnder, how birds build their nest, my countrys past, how the deer, the lion, the squirrel and every other creature finds food and shelter. As my knowledge of things grew I felt more and more the enchant of the world I was in.Moving on & still going self-coloredBeing a new girl in a whole new different school has been a scary concept for me. My mother opted for a new approach to my schooling. She enrolled me to Malate Catholic School where I had been studying for about a third of my life. The concept of being a new girl is that you tend to be at the bottom class. Hence, my first day wasbeing at the bottom class. The very next day, though, I was immediately told to collect my things because I was moving to the top class due to some shed light on of bright reason. I stu breathe outd long and hard, maybe trying to prove myself. In this school, they calculate your ranking by term. In the first quarter, I rose to be the fourth placer, being the demise of some people who had Malate Catholic School as their Alma Mater from the start. The commencement of grade school has always one-of-a-kind experience for me. It started a series of events that I leave forever treasure. Year IIThe start of Year II started pretty much like nay year. I studied hard, vied for top marks and gave the teachers incentive. I managed to ace every single subject, my teacher told me to go to the Department of Education to get acceleration. I received top marks for the end of the year render just as I hoped and went to get the acceleration test soon after. After much anticipation, I received my marks and it say that I am able to move up to Year4 or Year5. My mother chose the Year 4 option after much consideration. The following year changed my whole life. Year IVI met new friends, teachers and classmates. My whole class were pretty much older than me by a year. One day, my friends started exasperating me that I wouldnt be able to beat their top one from Year 3 but I studied long and hard with my mothers guidance to prove them wrong. In the end of the school year, I became the top one, president of three orderlinesss (maths, science and GSP), won all the academic competitions in flying colours. My inspiration for that year was my teachers quote, I doesnt matter how much you learn from this year. What matters are the lessons you learn from your mistakes. Year VAt the start of the school year, my teacher opted to fill me for presidency in the Student Council Board Members. I had to campaign this year to commence the election for the following year. My team gave out chocolates and other incentives to see to it our place in the election. It was a really fun experience but in the end it was all for naught. It was then that my father went back to the Philippines. Ha came bringing with him the tidings of the past and his pla n for a better future. We were to reincarnate to Australia the month I finished Year 5. At first I was devastated, everything that I worked so hard for my academics, competitions and clubs all for the grand finale of a graduation gone down the drain of broken dreams. I had always dreamed of having my dad beside me on my graduation day, filled with pride for all of my achievements and I was most certainly not expecting this. It was all a turn for the worst, my worst nightmare came true, my hopes on getting a scholarship disordered before my eyes. It was all too much to bear, but things took an unexpected turn. My mother found out that she was pregnant with my brother. There was a lot of overbearing for the impending wait for the first male child. Gradually, the time came for her to give birth. The Big SurpriseAt precisely 4 am on the twenty-ninth of January, my brother, Samuel, was born. He was a cute little bugger with two dimples that were to die for. Everyone fawned over him an d being an only child for more than a ten, I felt left out. Gradually, I became more and more distant from my mother because she spent her undivided attention to my brother. It triggered my jealousy then and there. I grew to sack out and hate him at the same time till the most wait day arrived..Finally, after much anticipation, I am finally leaving the past I worked so hard to create with the help of my mother and start on a new slate. I packed my bags, went to the aerodrome with my mother and boarded the plane in time for a long flight. At approximately 1000 pm, 4th of April 2012, we arrived at the Sydney International Airport. My father came and escorted us to my new home. We drove off and I watched the change of scenery as it passed me by. I observed a quiet and vast landscape with trees and pigeons hovering above m head. It was a complete contrast to the hustle and bustle in my old neighbourhood. My First Day of High SchoolThe commencement of a new chapter of my life began th at day. I was a naive little girl and a nervous wreck that day. I was going to be introduced to a hostile environment with no conceit of what to expect whatsoever. I did my break of the day duties and went to school. My mother assured me that I need not to be panicky and so with an eager feeling I had my first glimpse of my new school, Canterbury Girls High school. At first, I felt left out because most of my classmates have already settled in and being a new girl I was pretty much a loner. To solve the problem, Mr. Anderson introduced me to Minh Doan who eventually became my friend. The concept of rollcall gave me a lot of confusion because it was the first time I have heard of the term. I finally settled in with high spirits for the following day. Friendships & AlliancesFriends may come and friends may leave but they are our friends and we will bed them forever. Over time, I met people and friendships were created. Their personalities were all different but I trust & love the m all the same. Chenhui is the organized and responsible one. You can rely on her when anything ask to be male parente or for advice when you need one. Stephanie is the logical one and sleepyhead. She tends to sleep due to sleep deprivation from previous nights but when it comes to answering a test she will be on a roll. Theres Linda the temperamental and idle one. Shes the most carefree one among the five of us because she doesnt care that much about schoolwork and be sure not to be near her when she gets irate. Kezang is the patient thinker. She holds us together through and through with her patience and intellectual skills. In my outer circle, I also found people who I can have intellectual conversations, verbal sparring and enjoyment with.Anna is the one with mathematical skills and the strongest one. She solves mathematical problems with simmpleness and never backs done a challenge when it comes to testing her strength. Nabila and Jill are the ones who I can have intellectu al conversations with. They know and feel my ire for books especially if it is about Harry Potter. For every act of discipline comes a troublemaker, Tina Gavin. She breaks rules on occasion within her line of reason but amidst all her mischievous ways she has a soft side that she reveals to people she knows she can trust. She adds the spice and arguments that greatly entertains the class but has certain consequences much to the teachers chagrin. I love my friends and I would wish for nothing more. They have helped go through my hectic schedule, the stress of schoolwork and even helping me leave the buckler of the person I used to be. My education started at Canterbury Girls High School on the year 2012 without knowing the adventures that will expand my knowledge of unremarkable life and how to seize the day. My own perspective of the way things are changed from that day onwards.I have learned about The Aboriginal perspective and their way of life. Mathematics became a form of in novation with complicated calculations involved. Events also happened among the staff of great importance. Ms.Salakas and Ms. Hunter were both betrothed in Year 7. Teachers came and went while impart with me the most valuable treasure knowledge, something that cannot be taken away from me. Mr. Sim, Ms.Moodie and Mr.Kazzi taught me maths in varying methods and for some reason they all seem to have a humorous flair that never ceased to make me laugh. Ms. Barry, Ms. Slattery and Ms.Magoffin widened my vocabulary and eventually made me verbose or eloquent or so that is what my friends thought. Ms.Salakas taught me Incan history packed with fun-filled activities without any heavy onus but it was Mr. Robertson who pioneered my knowledge in Aboriginal History.He made every lesson fun and interesting. There was this one time where we had to improvise with aluminium scotch for our topic about chivalry. We had a goodbye party for him to conclude the year and to thank him for all the memor ies and laughter forever etched in our hearts. I suppose there were also the times when some of my teachers get angry due the class antics but in the end it was all for our benefit. They all made me laugh once in a while imparting knowledge, skills and experiences that were invaluable. I could never thank them enough for teaching me and guiding me on things I do not understand. Another Twist in the storyIn the middle of Year 8, earth-shattering news came. My mother was pregnant for the second time. At precisely, 600 am, the 13th of September 2013 Elizabeth Nicole was introduced to this world. We were 13 years apart. It seemed dry at that time because it she was also born on a Friday the 13th. She was the cutest little thing at 7 months. I took turns on taking care of her during the holidays, it was hard and being an amateur made it even more difficult. My babysitting schedule was both informative and interesting. I learned new life skills which can help me when I start my own famil y in the presumptive future.The start of Year 9 opened up a new door for possibilities and surprises. New Subjects such as History Elective and relieve oneself Education had been introduced. I had new teachers, some familiar and others unfamiliar. Year 9 has been stressful compared to the previous years with a huge amount of workload. Luckily, my family and friends fight down all the way.A Way to pass TimeFor as long as I could remember, I have alwaysbeen an indoor person. It was all because of my mothers over protectiveness when I was still the only child. My love and passion for books started when I was nine years old. My cousin, Lirashen introduced me to the series of Percy Jackson and the Olympians. It was a highly suspenseful and captivating series that bound me to read it over and over again. Over time, I have read the Artemis Fowl, The Nicholas Flamel series and much more. My love for volleyball started during the summer holiday of 2008 when my cousin from Canada visited u s. She taught me the basic skills of volleyball and the gist of it. Jennifer was the most extraordinary player I have ever seen. She moves with unaffixed grace combined with her exceptional skill. From that day onwards, I have divided her love and passion for the sport and plays volleyball to this day. My Hope for a kick downstairs FutureOur future can be determined by us and us alone.Ever since I was little I have always dreamed of being a doctor. My desire only grew when I went to grade school as my knowledge about the subject broadens.I am still unsure about my plans about the future but I have vague recollections of my plans from the previous years. My parents have been always telling to pursue a medical degree, and if possible an orthopaedic doctor. Now that I am in Year 9, I want to pursue a career in medicine. In my perspective, people cannot plan for an exact result there would always be obstacles in the way no matter what. Great Expectations go to Disappointments, my mo ther once told me. My father on the contrary told me that, it does not matter how great your expectations are as long as you persevere and have faith that you will go through every obstacle that comes in your way no matter what happens. My LifeMy life has been a series of winding paths and inevitable occurrences. Who would have thought that after a decade of waiting that there would still be a possibility of me having a sibling? Miracles have happened in my life in the most impress circumstances and for that I am thankful. I have met people who helped me see the world in a whole new perspective. I made mistakes it h past but that is all part of growing up. I travelled across the world from Africa to Asia witnessing cultural perspectives unfolding before my eyes. Stereotypes were blur as I discovered that every person is unique in their own way. Life can be relentless and cruel at times but in the end lessons are learnt. I dont regret a single day of my life as I divulge trough har dships and laughter. I am the master of my draw I am the captain of my soul. My family helped through my ups and downs. They made life worth living for and I dont know what I would do without them.Belonging, what is it? I believe belonging is when you can say that you are a part of something, when you have a sort out or a club or even a lifestyle that other people package. In short, I believe that a sense of belonging can be found in the things or people that have shared the same experiences, both good and bad, because we can line ourselves in those people. Today we will be exploring this idea of belonging in two texts one is the of poems Feliks Skrzynecki and St Patricks College, by Polish-born Australian poet, Peter Skrzynecki, and the other text is the 2012 movie clangoring it Ralph, directed by Rich Moore. The poems St Patricks College and Feliks Skrzynecki both deal with the notion of self-isolation and an inability to relate to the people that surround a persona. In both poems, we can assume that the persona is Peter Skrzynecki himself. In Feliks Skrzynecki he talks about how he could never relate to his father and his fathers friends when they would remember of their lives in Poland.He feels a sense of distance between himself and his parents acculturation that, as he says in the poem, he inherited unknowingly. In the poem In the folk museum, dissociation from a culture is also portrayed, but this time it is about the personas lack of union to the Australian culture. The persona describes the things he sees in the museum as if they are foreign and unknown to him, so much so that he has to read the names of the objects to know what they are. A reason why the poet doesnt feel he can relate may be because he doesnt share the same experiences and doesnt have the same traditions and customs that other people, both his Eastern European parents had and his Australian culture, would have shared. He cant relate, or reminisce, or appreciate either of his two cultures, because he has never known enough about them to have an emotional fond regard, and it is this lack of attachment that prevents him from feeling a sense of inclusion.The sense of exclusion from a convention is also present in the film Wreck It Ralph. Ralph, who was the bad twat in an arcade game, was constantly ostracised from the rest of the characters in the game. He lived on a pile of bricks far away from everyone else. He, like Peter Skrzynecki, was often segregated from everyone else, except in the film, the exclusion wasintentional. In the same way Skrzynecki couldnt help not being able to relate to his father, Ralph couldnt help but break things, and the more he broke things, the more he would be distanced from the others in the game. He would have felt preoccupied and isolated, and his hunger to belong with everyone else is what made him escape his game in explore of a medal to prove with worth. In one scene of the movie, Ralph is seen attendance a Bad-A non, a support group for the villains in the arcade games.Here he is able to communicate his ideas and feelings to people who feel the same and go through the same things. Ralph can identify himself in the support group because they all share the same experiences. This act of comradery indicates that Ralph does in fact know how to connect to others, but that his problem is that there is simply no-one for him to get to that friendship with. Another protagonist in the film, Vanellope, also suffers from isolation and exclusion. When she meets Ralph, she expects him to exclude her as other people do, but upon learning that he too is a rejected outcast, she reaches out to him and they become friends. This is a good font of how past experiences influence where we feel we belong. Their bond strengthens as the plot progresses, and as both Ralph and Vanellope grow closer and closer, their personalities grow and they develop trait that they didnt have before they had friends. Vanellope gain s a sense of assertiveness, and Ralph learns to respect and consider peoples feelings.The characters in both the poems and the film both show the concept of not belonging. It is a theme that appears in art and modern media constantly, and portrays the idea that our experiences, both good and bad, influence who or where we feel we belong. We all root for the ones that overcome obstacles and win battles despite having disadvantages. We all root for the underdog because we, as an audience, identify ourselves in them because we have all, at one point or another, felt the same.