Coca Cola Marketing Mix Essay

Soft Drink need market is very unfluctuating all everywhere the introduction. Now there ar 2 study Company of Soft Drinks coca pot Pepsi Co they are competitors to from each one other. The worlds largest drinkings company coca plant Cola began to a greater extent than a century ago. The coca Cola company world headquarter is at Atlanta Georgia, USA. Formation of coca plant Cola company was in a simple way, but instantly it is spread worldwide. It has a terrific history and an exciting future.From sometime before 1970-s coca plant Cola had started doing line in India. But due to changes in the policy of Indian Government, Coca Cola had to wind up its business from India in 1977. After 16 years, in 1993 it again started doing business in India through with(predicate) one of its hyponym company Coca Cola India Private Limited. It gradually went in for spinal fusion by acquisition the mixed well known products to stop the read competition from the local market.Coca pi nhead is the shuffling with the highest shop equity. No doubt it has gone through the ups and downs of business to reach that position. The marketing mingle of Coca cola has been changing over time with more and more products being added such that today it has 3300 products. So what is the marketing mix of Coca cola?ProductThe company has the widest portfolio in bev epochge industry comprising of 3300 products. drinks are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. As per Nielsons data, Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.Coca-Cola do its croak to India COCA COLA in 1993 and made signifi r bulge outt investments to ensure that the beverage is available to more and more people, even in the rem ote and untouchable parts of the nation.Sprite has not only established itself as a brand which successfully boasts its cutthru perspective with an authentic, edgy, irreverent, urban and straight forrader style, but has in addition achieved status of an undisputed youth badge brand.Fanta entered in the year 1993. Perceived as a fun youth brand, Fanta stands for its vivacious color, tempting Taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment.Limca has re principal(prenominal)ed unchallenged as the No.1 Sparkling Drink in the Cloudy bum Segment. The success formula is the sharp fizz and lemoni bite combined with the angiotensin-converting enzyme minded proposition of the brand as the provider of Freshness.Maaza has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color, onerousness and wholesome properties, Maaza is the mango lovers first choice worthDue to the av ailability of wide range products the determine is done accordto the market and geographic segment. Each sub-brand of coca cola has incompatible pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to coulomb. Beverage market is said to be a oligopoly market (few sellers and large buyers), thence they form into cartel contract to ensure a mutual eternal rest in pricing between the sellers.Price strategies are important to Coca Cola because the price determines the amount of sales and profit per unit sold. Businesses hurt to set a price that is attractive to their customers and provides the business with a slap-up level of profit. Long before a sale was ever made Coca Cola had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce, throw out and distribute the product.PlaceC oca cola is the worlds about favourite brand and is available all over the world. The diffusion system of coca cola follows the FMCG distribution pattern. The effective distribution network of coke has almost eroded the small and middle level players in the market. In India they redeem captured even the awkward market by extensive distribution and have eroded the market share of Bo onto, Kalmar etc.PromotionCoca cola adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and generally targeting value based advertising. You are more give carely to see a coke ad individualised for a particular festival or in with a general positive message. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. The current promotions through CSR include Support my school campaign with NDTV.It has many brand ambassadors like Shahrukh khan, Hrithik Roshan, South Indian Actor Vij ay and Trisha , Ghambir, Aamir khan etc and has signed contract late with Imran khan. It allows price discounts and allowances to distributors and retailers in order to elevate more products into the market. It employs both pushstrategy through promotions and pull strategy through advertisements and campaigns.Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of mob advertising. These advertisements build brand image and create awareness. Big names of Indian film industry mainly become the brand ambassadors of the Company. Throughout the years, the slogans of the Coca-Cola have been memorable. For E.g. Thanda Matlab Cola-Cola Jo chaho ho jae Cola-Cola enjoy Coca-Cola-Piyo sir utha ke BrrrrrrrCoca Cola on a steady basis Advertise through Billboards, Hoardings. They occupy the prime locations of the Urban and fishing tackle Urban areas to advertise their products Bill Boards are used on Highways, main City roa ds, Across big buildings, Shops etc. Also in India the Coca-cola can be seen painted on walls, bus stands, dhabas etc focusing in rural areas if IndiaCoca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, delineation theatres, etc. to carry its product. This way, when a customer orders a drink, the only brand they are offered is Coca-Cola, which forces them to buy a drink from that brand. By doing this, Coke forces out other competition, and keeps the restaurants, or other businesses, purchasing their product over and over again. E.g. Mc Donalds. According to mobilemarketingmagazine.com, Coke uses mobile graphics and texts to appeal to markets on a more personal level. Coca Cola also sponsors various dramatic playing events in India and around the world in major sport events like Cricket, Football, Hockey, Olympic and Motor Racing etc.Coca-Cola uses the internet to drive its products. The company has its own website, which is quite simp le to navigate through. The website allows customers to become interactional through various games, contests, shopping, and through a special section of the website that enables consumers to scrape out how they can help their community. Also in the modern era of communication and networking, the company uses various social networking sites like Facebook, YouTube, Twitter to draw with the consumers. Theinternet marketing thus helps to reach to those consumers who cant have to spend time on T.V and are always online